Compositing artwork and 3D animation into a live world.
Blue Moon's Crafted Creations campaign needed a VFX compositor to integrate 3D animation and illustrated artwork seamlessly into live-action footage — making the product feel like it exists in a richly illustrated world.
Role
VFX Compositing · 3D Animation Integration · Color Correction · Paint Outs · Camera Animation
Production
01
VFX Integration
Working from Moo Studios' live-action plate, 3D animation and illustrated artwork were composited into the live footage. The challenge: making disparate visual styles feel unified.
02
Color & Grade
Color correction designed to blend the illustrated aesthetic with live action — warm, artisanal, premium. Each element graded to feel like it originated in the same space.
03
Delivery
Final composite delivered to broadcast spec. Multiple format outputs for TV and digital distribution.