Enterprise Campaign · Company 3 · Microsoft Copilot · 40M+ Views
Client
Microsoft
Agency
Company 3
Views
40M+
Year
2023
The Brief
Enterprise-scale motion for the world's largest software company.
Company 3 engaged Tim Gerald to produce motion content for Microsoft's Copilot AI campaign. The work reached over 40 million views — one of the highest-performing pieces in the portfolio.
Role
Motion Design · 3D Animation · Compositing · After Effects
Production
01
Brief & Concept
Working within Company 3's established creative framework, motion content was developed to communicate Microsoft Copilot's AI capabilities in a visually accessible and premium way.
02
Production
Motion graphics and 3D elements produced to Microsoft's brand specification. AE-led workflow with C4D for 3D elements. All outputs delivered to Company 3 for final integration.
03
Scale & Distribution
Content distributed across Microsoft's global channels — achieving 40M+ views. One of the portfolio's highest-performing pieces by reach.
