Capturing the essence of each flavor in its own world.
The concept for Medterra's CBD Gummies campaign was to build a distinct 3D scene for each flavor — one that captured the mood and vibe of that specific product. Rather than a single environment used across all SKUs, each flavor got its own world.
Daytime scenes — warm light, outdoor energy, vibrant color — for the energizing products. Nighttime scenes — cool, ambient, relaxed — for the sleep and recovery SKUs. The environment itself communicates what the product does before a word is read.
Role
3D Animation · Product Visualization · Environmental Design · X-Particles · Octane Rendering · Compositing · Color Grade
Approach
One scene per flavor · Daytime/Nighttime lighting split · Flavor-matched environment design · Gummy physics simulations in X-Particles
Production
01
World Build
Tropical 3D environment built around the product — palm trees, warm sky, geometric platforms. The environment communicates the product's Citrus Punch flavor and energetic positioning.
02
Product & Gummy Sims
Individual gummy simulations built in X-Particles — each gummy physically simulated falling from the packaging. Product packaging modeled with precise label detail.
03
Composite & Grade
Full AE composite with warm sunset grade. Multiple format outputs for digital and social distribution.