Canada Dry needed social advertising that made the product feel alive — bubbles, liquid, and the kinetic energy of a poured drink. Produced with Yacht Club Films, directed by Matt Morgan.
Role
Bubbles · Liquid Simulations · Animation · Compositing · VFX Integration into Live Action
Production
01
Simulation Setup
Bubble and liquid simulations built in X-Particles and Realflow — each bubble physically simulated, liquid behaving to real-world physics. Multiple sim iterations to achieve the right energy.
02
Live Action Integration
VFX composited into live action plate shot with a robotic arm — precise registration required for the CG elements to feel grounded in the real environment.
03
Social Delivery
Multiple vertical and landscape format outputs for social distribution. Both 9:16 and 16:9 compositions designed natively — not cropped.
Deliverables
Social Ad9:16 Vertical16:9 LandscapeX-Particles SimsRealflow LiquidLive Action Composite